Post-Event Report Prepared For
Post-Event Report · 2026
The first ever Saucony Run Shoreditch Half. Sold out, closed roads, east London.
Event highlights
2026 Highlight Reel
Saucony Run Shoreditch Half · Highlight reel
Event Overview
Registrations · Finishers · Finish Times
Overview
Event Snapshot
12,099
Total Registrations
For the inaugural half marathon, which sold out months ahead of race day
Confirmed Runners11,68096.5%
Recorded Finishers8,73974.8% of confirmed
First-Time Half Marathoners2,60522.3%
Charity Entries3683.2%
Average Finish Time1:57:40median 1:55:24
Who ran
Participant
Demographics
Gender Split
57.9%
Male
Male57.9%
Female41.5%
Non-binary / prefer not to say0.6%
Age Breakdown
Average age 33.5 (median 31). 57.7% of the field were aged 25–34, the largest single group being 25–29 at 30.4%.
Ethnicity
Source: participant registration data, all 11,680 confirmed runners.
Beyond the start line
Audience Profile
39.2%
have been running for two years or less, and 15.4% said this was their first ever running event.
60.6%
entered to challenge themselves. 44.2% came for the atmosphere and 33.6% to experience the route and neighbourhoods.
61%
brought someone with them on race day, and almost a quarter of those groups were five people or more.
45.7%
work in central, west London or the City and Canary Wharf. Tech (13.5%), creative and media (13.1%) and financial services (12.4%) are the top industries.
50.2%
hold a manager-level role or above, including 16.4% at director, C-suite or business-owner level.
36.3%
heard about the race on social media, ahead of personal recommendation (23.1%) and internet search (16.4%).
Where they came from
Location
66.2%
of confirmed runners have a London postcode. 98.2% are UK-based, with the remaining 1.8% travelling from overseas.
London runners by postcode area
01East (E)2,143 · 27.7%
02North (N)1,792 · 23.2%
03South West (SW)1,476 · 19.1%
04South East (SE)1,292 · 16.7%
05North West (NW)460 · 6.0%
06West (W)380 · 4.9%
London heat map · runners by postcode district
FewerMore runners
Hover a district for its runner count. 7,730 London-postcode runners mapped.
Top counties outside London
01Essex385
02Kent236
03Hertfordshire145
04Surrey131
05West Sussex47
Top international
01France43
02Ireland23
03United States23
04Germany18
05Italy15
Digital
Email · Social · Event App
Our audience
Email Database
649,031
Total Sends
Run Shoreditch campaigns, 2026 cycle
23.5%
Average Open Rate
146,553 opened
5.0%
Average Click Rate
31,130 clicked
21.2%
Clicks per Unique Open
Across all campaigns
Alzheimer’s Society Solus Campaigns
Solus · Non-registered
Join Team Alzheimer’s Society and run to beat dementia
20,000
Delivered
15.1%
Open rate
Sent to the wider database to recruit Team Alzheimer’s Society runners.
Solus · Registered runners
Join Team Alzheimer’s Society and run to beat dementia
11,117
Delivered
26.4%
Open rate
1.1%
Click rate
79% of clicks went to the Alzheimer’s Society Shoreditch Half page.
Alzheimer’s Society Email Inclusions
Race Day Guide
26 August 2026 · All participants
11,421
Delivered
84.2%
Open rate
In total, Alzheimer’s Society content landed in 42,538 inboxes across two solus sends and one inclusion, with around 15,600 opens.
In-race technology
Event-Day App
13,861
Users on race day · Sunday 20 September
15,234Active app users
67% supporters, 31% participants
67% supporters, 31% participants
Daily active users, 17–27 September 2026
App opens307,803
Screen views41.5 per active user632,928
Avg. session length54,853 sessions23.7 min
Follow actions6,536 runners tracked19,163
Accounts created3,259
Update viewsRoute map most viewed (3,593)14,808
Coverage & Feedback
Media · Post-event survey
Press & media
Media Coverage
PR Coverage Report
105
Pieces of Coverage
257.7m
Total Audience
Online63 pieces · 244.4m
Social38 pieces · 8m
Broadcast1 piece (ITV News London) · 5.1m
Print3 pieces · 118.1k
Reader engagement
11k+ shares · 3k reactions · 2.2k likes · ~800 comments
Notable outlets
ITV News London · BBC · Daily Mail · Daily Express · Yahoo! News · Runner’s World · Time Out · MyLondon · Manchester Evening News · Birmingham Live
Coverage Highlights
£110k+
Raised for charities by participants
- ITV News covering Half debutITV News London · 20 September
- Man who broke neck skiing takes on Shoreditch halfBBC · 5 September
- New closed-road half marathon set to launch in Shoreditch this yearYahoo! News · 30 January
- The ultimate guide to the Shoreditch Half Marathon 2026Time Out · 16 September
- Thousands flock to first ever Saucony Run Shoreditch HalfRunning Industry Alliance & London Post · 21–23 September
Coverage period 30 January – 23 September 2026. Source: New Reach PR coverage report.
Post-event survey · 684 respondents
Event Feedback
+50
Net Promoter Score
60.1% promoters · 30.1% passives · 9.8% detractors. 43.2% gave the top score of 10.
8.45/10
Overall Satisfaction
92.1% scored their experience 7 or higher, and more than half (53.5%) gave 9 or 10.
87.4%
Felt the event was inclusive
86.5% said they had all the information they needed before race day.
How runners rated each part of the day
In their words
“I found organisation was great, both during and before the event. Everything was super clear at all times and the race itself was really fun! Music and cheer spots were great.”Runner, post-event survey
“Just well run event, well funded, felt premium.”Runner, post-event survey
“Everything, especially the atmosphere and how it made myself and new comers comfortable.”Top highlight
“New route, it’s different to all the central London races that get very samey.”Top highlight
“The water supply, the gels, the music and the strangers who cheered strangers on.”Top highlight
@runshoreditch
Social Media
Who follows @runshoreditch
77% of followers are aged 25–44 and 91% are UK-based.
Top-performing posts